Cutwater canned cocktails upgrade#
Cutwater canned cocktails portable#

In February 2019, Anheuser-Busch bought Cutwater Spirits, a San Diego distillery that makes canned cocktails with their own liquor. The renewed interest was sparked by small, independently minded companies that grew quickly enough to dramatically influence bigger companies. Small craft operations and giant drink companies alike are jumping on board. More recently, according to Nielsen, RTDs grew 40 percent from 2018 to 2019 and in late September they were up 162 percent for the past 17 weeks compared to the same weeks last year. According to drinks analyst IWSR, the ready-to-drink (RTD) category grew 214 percent from 2009 to 2019. Today canned cocktails are a craze again. Within eight months, the brand’s trifecta of Zzzingers (Jim Beam with cola, ginger ale and lemon-lime soda) sold close to 700,000 cases in the United States. And they were quite the craze there for a little bit.” “Everyone knew my dad really liked his bourbon, but he thought they’d make a good chaser. He noted that premixed drinks were already a big success in Australia. They were really a novelty thing for people,” says Fred, who was working in the bottling department of his family’s business at the time and became Master Distiller in 2008. “They were low-proof and quite a refreshing drink. It was a humid day, and the supply was quickly depleted. He appropriated a bourbon barrel to make a cooler and then put them out for guests. In addition to Jim Beam Bourbon, which Booker, Jim Beam’s grandson and sixth-generation Master Distiller, made himself, he also brought cans of Beam and cola. Get the 4-pack of Bacardi Rum Punch at Target for $10.99 9.When Fred Noe got married 34 years ago, his father, Booker, supplied the drinks. But my ragtag team of taste testers loved the classic rum punch, with pineapple, orange, and mango best. And, when poured over a tall glass of ice, all make the perfect refresher for a steamy day, or sipped straight from the can. Rum expert Bacardi recently launched a line of ready-to-drink cocktails in flavors like Mojito, Sunset Punch, and Bahama Mama, with orange, pineapple, and red berries. Get the 4-pack of Gosling’s Dark ‘n Stormy at Drizly for $10.99 8. It’s perfectly spiced and boozy, the exact drink you’d get on a beach in Bermuda, except with the added bonus of portability.

If you love a Dark and Stormy-the classic (and trademarked!) cocktail made with Gosling’s rum and ginger beer-you’ll love this version. Get the 8-pack of Usual Yuzu Spritzer for $48 7.

Cutwater canned cocktails upgrade#

The 7.25% ABV means sleek silver cans are also an easy way to upgrade your party without adding too much booze. Yuzu Brut is a limited edition Usual Wines flavor, so get it while you can!Ī favorite of the taste testers, the lightly sparkling Brut bubbly has the perfect balance of sweet and a little tart, thanks to the addition of fresh yuzu juice. The good news is there are plenty of solid canned cocktail options, and it’s never been a better time to embrace that canned lifestyle. On an early summer night, we congregated on my roof deck, sans kids, and tested about two dozen drinks.

To find out, I gathered a group of parents who endured an entire pandemic with small children.

Cutwater canned cocktails portable#

The only problem is that the ready-to-drink popularity means the market is absolutely saturated with portable alcoholic and non-alcoholic beverage options. According to analysts, the ready-to-drink category grew 43% last year globally, and is expected to keep rising. In the last few years, with the emergence of hard seltzer, both wine and ready-to-drink cocktails have seen a boom. Nowadays, drinkers with most any preference can get it on that action. For as long as anyone can remember, beer has had the luxury of living the canned lifestyle-the breezy portability, the ease of cracking a cold one whenever the desire hits.